Businesses have been using customer comments and testimonials as a selling tool for many years. When used properly, testimonials can be a powerful and effective way of convincing potential new customers that your product or service is right for them.
However, utilizing effective testimonials is much more than just scattering a few random comments on your website. So what makes for an effective testimonial? And how do you get people to give you the kind that you want?
Effective Testimonials Are Specific
Testimonials that include details about your product or service are much …
When it comes to promoting your products and services, your website represents a unique opportunity to brand your business.
By choosing a web address (URL) for your site that’s easy to remember, optimized to generate “buzz” and attract search engine attention, you’ll be able to turn a practical necessity into a powerful marketing tool.