Search Engine Optimization
Millions of businesses compete online for the top 10-20 listings on every major search engine. The reason is simple. If you’re not on the first page of Google, you are, for practical purposes, invisible. If you’re invisible, the buyers will never find your website or your business; negating the purpose of having a website, to generate sales. Our affordable natural SEO service is just what your small business needs to be found by customers who shop online (that’s about 80% of all shoppers). It’s the perfect way to grow your business with a small investment and boost your sales and profits.
Search engine optimization (SEO) is the process of improving search engine page ranking (SERP) of a particular web page or site via “natural” (“organic” or “algorithmic”) search results. The earlier or higher a site appears in the search results list, the more visitors it will receive. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing tactic, SEO considers how search engines work and what people search for. Optimizing a website involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
However, an “optimized” website means nothing if your site doesn’t show up on page one. That’s part two of our organic search engine optimization service.
Natural Search Engine Optimization
Natural and Organic Search engine traffic has shown to produce a much higher conversion rate from your site traffic. What this means to your business is that your site is delivering buying customers more often. Your site is now an investment not an expense.
As the web robots of Google, Yahoo, MSN, or others crawl the web, they are looking for the common thread to each subject. The better you tell your story “front page and behind the page” the more the search engines think your site is the center of the web for your niche or subject. The closer to the center of the web your site is the higher the placement.
Only Natural Search Engine Placement Services will get you on page one with organic (unpaid) placement. When you use a search engine, the most authoritative sites are found at the top of the Natural Search Engine results. We implement strategies to build the “authority” of your site, using a combination of user friendliness, copywriting and linking tactics.
Why not use Pay Per Click advertising?
Pay per click using Google Ad words or other paid links is great for the search engine companies, but is both costly and risky. For example, if you signup with Google Adwords, your ad will only appear on Google related searches. Not a bad deal, since Google garners over half (62.9% in 2008) of all web searches. However, to capture the other shoppers, you must advertise with more search engines. In order to capture 90% of web searches, you’ll need four different accounts with search engine providers. With Natural Search Engine Optimization, your site will typically be ranked closely the same in all search engines.
In addition, in the pay per click scheme, you’ll pay every time someone visits, even if it’s for a second. False clicking or “click fraud” is always a danger; you’ll be paying for clicks, but not genuine visitors. There is some competitor clicking going on as well to consume another’s ad budget. You can combat this sort of thing, but don’t expect to buy Adwords to put you on page one of Google for free.
There is also an issue of trust in pay per click advertisements. As with most advertisements, you never really know what you’re going to get when you click on a link. Statistics show that more than 70% of all searchers look to the natural placement first. Being naturally ranked on page one of Google is the place to be.
