Many people have been putting off their social networking for too long. In the New Year, the time has come to seize the bull by the horns (or the internet by the modem, as the case may be) and tackle that Facebook profile.

If you own a small business – or even a large one – then you likely have ventured into the social networking world by now. It is an intriguing and appealing concept: making “friends” with your clients and potential clients, then leveraging that loyalty and rapport to improve profits and increase sales. And many businesses have used these sites already to dramatically increase their profits and take their organization to the next level.

If you’re a smart, savvy business owner, you already have a great website, a stellar blog and are building an email list that promises to help your business weather any type of storm.

However, you may be noticing that a big part of your target market is not online. You know if they saw your website they would want work with you. So how can you promote an online website to offline prospects?

As a small business owner, you know that your reputation is everything. And when it comes to the Internet, this fact is – if possible – even truer.

Take a moment and type in your own business or personal name in a search engine. What type of information comes up?

Is your business listed in Google Local Search? If not, now may be the perfect time.

Google has just introduced a new “Google’s Favorite Places” program which started when they sent window stickers to 100,000 local businesses.

Whether they are aware of it or not, your prospective customers all have the same questions in mind. And, in order to make sure they choose your products and services, you must successfully answer these simple questions.

When you’re discussing any kind of online marketing, the term “backlinks” is sure to come up. So what are they and why do you need them?

Did you know that 70% of people aged 50-64 are now online? Here are a few easy things you can do to make these older consumers more comfortable with the online portion of your business.

Businesses have been using customer comments and testimonials as a selling tool for many years.  When used properly, testimonials can be a powerful and effective way of convincing potential new customers that your product or service is right for them.
However, utilizing effective testimonials is much more than just scattering a few random comments on your website. So what makes for an effective testimonial? And how do you get people to give you the kind that you want?
Effective Testimonials Are Specific
Testimonials that include details about your product or service are much …

Feeling down about your bottom line? Get the attention of all your customers at once and ramp up your sales with a great insider’s deal for your blog readers. Readers will feel special, and those considering work already will probably jump at the chance to get your bargain.