As a small business owner, you know that your reputation is everything. And when it comes to the Internet, this fact is – if possible – even truer.

Take a moment and type in your own business or personal name in a search engine. What type of information comes up?

Is your business listed in Google Local Search? If not, now may be the perfect time.

Google has just introduced a new “Google’s Favorite Places” program which started when they sent window stickers to 100,000 local businesses.

When you’re discussing any kind of online marketing, the term “backlinks” is sure to come up. So what are they and why do you need them?

Setting up a blog is one of the easiest, cheapest and most effective ways to promote your business and expand your customer base. However, just setting the blog up will not be enough to get the dramatic results and profits that everyone ultimately wants.

When it comes to promoting your products and services, your website represents a unique opportunity to brand your business.

By choosing a web address (URL) for your site that’s easy to remember, optimized to generate “buzz” and attract search engine attention, you’ll be able to turn a practical necessity into a powerful marketing tool.