Many people have been putting off their social networking for too long. In the New Year, the time has come to seize the bull by the horns (or the internet by the modem, as the case may be) and tackle that Facebook profile.

If you own a small business – or even a large one – then you likely have ventured into the social networking world by now. It is an intriguing and appealing concept: making “friends” with your clients and potential clients, then leveraging that loyalty and rapport to improve profits and increase sales. And many businesses have used these sites already to dramatically increase their profits and take their organization to the next level.

Here are some sites we have done recently.  Click on the image to visit the site.

Businesses have been using customer comments and testimonials as a selling tool for many years.  When used properly, testimonials can be a powerful and effective way of convincing potential new customers that your product or service is right for them.
However, utilizing effective testimonials is much more than just scattering a few random comments on your website. So what makes for an effective testimonial? And how do you get people to give you the kind that you want?
Effective Testimonials Are Specific
Testimonials that include details about your product or service are much …

In today’s economy, even businesses that are thriving are being careful with their budgets. That’s a good thing.  However, many are cutting back so sharply that they’re actually driving their businesses into the ground with their own frugal intentions.
Fortunately, there are several ways you can increase the productivity levels in your business almost immediately upon taking action. The best thing about these strategies is that they can actually help you profitably reduce your operating costs.
Action Step #1: Work Together – You may feel like you’re alone right now, but there …

Once you have a website set up, the next step is to get it working for you – 24 hours a day, 7 days a week. And the best way to do that is to add an email autoresponder to your site.

An Internet presence is critical to the success of any business. Today, even the smallest businesses are finding: They can easily afford a website which looks professional and brings them business and increased sales. They can compete globally with much larger competitors at much lesser cost. However, businesses are also finding that a poor online representation can actually hurt them.

Most small business owners know they should have a website, but they don’t have a clear idea of what it is supposed to accomplish.  Many business owners think they need a website just because everyone else has one, but that’s not enough to create a solid internet marketing strategy.  You should put as much careful thought and planning into your website design as much as you would your place of business.  Many times, the first opportunity you have to present yourself to a prospect is at the virtual “front door” …

Many business owners overlook their website as an additional sales channel for their business. Considering that 81 percent of people (according to Nielsen Online) who shop online do it to save time, not money, the online shopper is an overlooked niche of premium buyers. In addition, those who shop online, like to do anytime; and these buyers hate crowds. Despite the economic slowdown, online shopping continues to grow by more 34% every year. As a business owner, you can’t ignore it. So here are some ways to capture the online consumer.

For most companies, there is no need to have both a website and a blog, you can use the blogging software, Wordpress, as both. Wordpress uses ‘pages’ for your static content, (like the description of your business) and ‘posts’ for dynamic content and news.