This can all be accomplished by creating an email marketing system that utilized a technology called an autoresponder.

An autoresponder gives you the ability to create a series of marketing messages that are sent out at specific intervals to all of the customers and/or prospects that you have on your email list.

This is very similar to direct mail campaigns that have been popular in the past, however this time instead of sending printed materials through the mail, you’ll be sending digital materials over the Internet. Obviously sending digital files over the Internet is going to be a lot more cost effective!

One rule of thumb in direct mail campaigns is to contact your prospect a minimum of seven times. After that, the odds of them purchasing from you go way up. The key here is to provide high quality information that your customers are not getting from anyone else. This builds trust and sets you up as an authority on the subject.

Autoresponder services can totally automate this repetitive contact so once you’ve created at least seven effective marketing messages your work is done. The autoresponder takes over and continues to send your messages out to your customers and prospects.

There are many different autoresponder services available online or your can set up your own private autoresponder that runs on your server.

Let us help you decide which type of autoresponder service will work best for your business.

What are they?

1. Why should I buy this?  
2. Why should I buy this from you?
3. Why should I buy this from you now?

As simple as these questions may be, many business owners fail to answer them. Take a look at your company website and brochures – are you answering all three of these questions?

Question #1 – Why should I buy this?

The best way to answer this question is to describe the problem that your product or service solves. Let your customer know that you understand the situation they find themselves in and that you have the best solution to the problem. Be clear in your description.

Question #2 – Why should I buy this from you?

Once the prospect is sold on the idea that you have the solution they need, you must convince them that you are the best supplier of that solution. Make sure your customers are aware of your past successes with similar situations, your satisfaction guarantee and satisfied customer stories and testimonials. Build trust.

Question #3 – Why should I buy this from you now?

Give your customers a reason to buy from you right now – a special bonus, a discount or even a new customer gift. Be creative and they’ll remember your business long after the sale.

Now that you know what your customers are thinking, go back and take a look at your website and marketing materials. Do they answer your customer’s questions?

Your “Contact” Page

It’s important that your contact details are easy to find and clearly stated. Give people multiple options for contacting you – phone, fax, email, instant messaging, etc. If you have office hours, you should list them on the “Contact” page as well.

Your “About Us” Page

You can create a human connection with your site visitors by creating an “About Us” page that’s friendly and communicates the personality of your business.  Include pictures of yourself, your staff and your store or office.

You should also include testimonials on the “About Us” page to reinforce your customer service and/or product quality. Make sure to include your contact info on this page also.

Make Things Easy To Find

All consumers like their online shopping experiences to be simple. Make sure your checkout process is easy to understand, your customer service phone number is clearly posted on all pages and that all ordering instructions are clearly stated.

Let us design a custom “Working Together” package just for you!

Once you have your website set up, the next step is to get it working for you – 24 hours a day, 7 days a week.  The best way to do that is to create an opt email marketing program.

Although email marketing opt in may sound intimidating, the idea is very simple. Your website visitor enters their email address into a box on your web page.   They “opt in” to your email marketing program, adding their address to your list.  In return, they’ll receive customer updates, special deals, etc.

This is where the fun starts.  Now that you have their email address, you can email them product updates, alerts about sales and upcoming events, “customer only” specials and coupons, etc.  The marketing potential here is unlimited.

We can even set up an automated system that sends email sales messages to your visitors automatically after they sign up; essentially a “one time offer” to turn those subscribers into customers immediately.

Would you like to offer them a new customer discount as soon as they join your list? No problem.  A coupon encouraging them to come to your place of business in the next 7 days?

How about automatically promoting your upcoming Mother’s Day sale? Again, no problem.

Setting up an automated email marketing opt in system like the one described above will give you an easy way to instantly and consistently contact your customers and prospects.  This is the perfect tool when you have something to promote or even if you just want to remind them that you’re open in the evenings or on the weekends.

Ask us about installing an email marketing opt in on your website today to get your 24 hour a day, 7 day a week salesperson working for you right now.