If you’re a smart, savvy business owner, you already have a great website, a stellar blog and are building an email list that promises to help your business weather any type of storm.

However, you may be noticing that a big part of your target market is not online.  You know if they saw your website they would want work with you. So how can you promote an online website to offline prospects?

Here are a few suggestions:

• Put your website on your business cards
• Make sure that all advertising includes your web address
• Offer a discount that can only be obtained by going online
• Offer incentives to check out your website regularly
• Refer people to your website when they ask for references or testimonials

Get creative. You can send people to your website – and they will go – as long as you are offering them something that makes it worth their while. Figure out what that is and you’ll have more traffic than you could possibly imagine.