If you’ve incorporated a website and autoresponder email system into your business, you can honestly say that your business is open 365 days a year! Can you imagine what that would do for your sales?

This can all be accomplished by creating an email marketing system that utilized a technology called an autoresponder.

An autoresponder gives you the ability to create a series of marketing messages that are sent out at specific intervals to all of the customers and/or prospects that you have on your email list.

This is very similar to direct mail campaigns that have been popular in the past, however this time instead of sending printed materials through the mail, you’ll be sending digital materials over the Internet. Obviously sending digital files over the Internet is going to be a lot more cost effective!

One rule of thumb in direct mail campaigns is to contact your prospect a minimum of seven times. After that, the odds of them purchasing from you go way up. The key here is to provide high quality information that your customers are not getting from anyone else. This builds trust and sets you up as an authority on the subject.

Autoresponder services can totally automate this repetitive contact so once you’ve created at least seven effective marketing messages your work is done. The autoresponder takes over and continues to send your messages out to your customers and prospects.

There are many different autoresponder services available online or your can set up your own private autoresponder that runs on your server.

Let us help you decide which type of autoresponder service will work best for your business.