Did you know that 70% of people aged 50-64 are now online? Here are a few easy things you can do to make these older consumers more comfortable with the online portion of your business.

Your “Contact” Page

It’s important that your contact details are easy to find and clearly stated. Give people multiple options for contacting you – phone, fax, email, instant messaging, etc. If you have office hours, you should list them on the “Contact” page as well.

Your “About Us” Page

You can create a human connection with your site visitors by creating an “About Us” page that’s friendly and communicates the personality of your business.  Include pictures of yourself, your staff and your store or office.

You should also include testimonials on the “About Us” page to reinforce your customer service and/or product quality. Make sure to include your contact info on this page also.

Make Things Easy To Find

All consumers like their online shopping experiences to be simple. Make sure your checkout process is easy to understand, your customer service phone number is clearly posted on all pages and that all ordering instructions are clearly stated.