Businesses have been using customer comments and testimonials as a selling tool for many years.  When used properly, testimonials can be a powerful and effective way of convincing potential new customers that your product or service is right for them.

However, utilizing effective testimonials is much more than just scattering a few random comments on your website. So what makes for an effective testimonial? And how do you get people to give you the kind that you want?

Effective Testimonials Are Specific

Testimonials that include details about your product or service are much more powerful than a general comment like “I loved it!” General statements will not overcome whatever doubts your potential customers have.

Some great ways to start a specific testimonial are “Your service is great because…” or “Once I started using your product, I noticed….”

Effective Testimonials Are Credible

The best way to establish credibility is to include your customer’s full name, location and/or business name with the testimonial. The more detail you provide, the more believable the comments are.

It’s also important to refrain from rewriting customer testimonials. Of course you should correct spelling and punctuation mistakes, but once you start changing the wording, you’ll lose the individuality of the original writer.  All of your testimonials will end up sounding the same, which may make them seem fabricated.

Testimonials are an excellent way to convert your website visitors into paying customers. We know how to place powerful and effective testimonials on your website that will produce results. Contact us today to get started.